How to make money on TikTok in 2024?

How Much Money Can You Make on TikTok in 2024: A Complete Guide

How to make money on TikTok in 2024?
Table of Content:
  • Introduction: Can You Really Get Paid for TikToks?

  • The Core: Earning with the TikTok Creator Fund

    • How it Works

    • Payout Rates and Calculations

    • Eligibility Requirements

  • Multiple Income Streams: The TikTok Money Mix

    • Sponsorships & Brand Deals

    • Fan Donations and Live Gifting

    • Selling Your Own Merchandise

    • Affiliate Marketing

    • Cross-promoting Other Businesses

  • Case Studies: How Creators of Different Sizes Make Money

    • The Small-but-Mighty Creator (10K-50K followers)

    • The Mid-Range Influencer (50K-500K followers)

    • The TikTok Superstar (1M+ followers)

  • The 2024 Factor: Predicting TikTok Monetization Trends

  • Advanced Strategies: Level Up Your TikTok Earnings

    • Finding the Right Sponsorships

    • Building a Compelling Media Kit

    • Using TikTok to Drive Traffic & Sales

  • Conclusion: Is a TikTok Career Right for You?

Forget what your parents say – TikTok can be a serious money-maker. But how much can you actually expect in 2024? This guide breaks down the Creator Fund, other income streams, and what it takes to build a profitable TikTok career.

How to Make Money on TikTok in 2024

Earning Through TikTok Creator Fund


Like YouTube, TikTok shares some of its revenue with creators in its Creator Fund program.

  • So, how much does TikTok pay per view? While it varies, creators typically earn around 2-4 cents per 1,000 views. This means a million-view video could net you $20-$40.

  • Requirements: You'll need at least 10,000 followers, 100,000 video views in the last 30 days, be 18+, and live in an eligible country.

Beyond the Creator Fund: More TikTok Monetization Strategies

The biggest TikTok stars make their money in multiple ways:


  • Sponsorships: Brands pay you to feature their products in your videos.

  • Donations: Fans can send you tips or virtual gifts during live streams.

  • Merch: Sell your own branded clothing, accessories, and more.

  • Affiliate Marketing: Promote other people's products and earn a commission on sales.


The 2024 Factor

TikTok is constantly evolving. Could the Creator Fund pay rates change in 2024? Might new ways to earn money emerge? Keep an eye on trends to maximize your TikTok income potential.


How Much Can You Realistically Earn?

While not everyone becomes a millionaire, many TikTokers build a sustainable side income or even a full-time career. Consistency, understanding your audience, and using ALL the monetization tools are key!


Here's a peek at what TikTok influencers make for sponsored posts based on followers.


$/Post (Low End)

$/Post (High End)
















66.9% of content creators make the most money from sponsored posts and brand deals.

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Call to Action

Ready to start your TikTok cash journey? Here's a step-by-step guide on getting into the Creator Fund and building your following.


1. Real-Life Examples:

  • Success Stories: Profile 2-3 TikTok creators of different sizes (small, medium, huge) and their income sources. This makes it feel achievable.

  • Niches: "This TikToker in the DIY niche makes $500/month mostly through affiliate links..." shows the variety of earning strategies.

2. Future Trend Analysis:

  • Speculation: Could TikTok offer subscription features for creators in 2024? How might that affect earnings?

  • Platform Changes: Research any announced TikTok algorithm updates that could impact what content gets seen and thus earning potential.

3. Advanced Strategies:

  • "Beyond the Basics" Section: Dive deeper into negotiating sponsorships, creating a compelling media kit, or leveraging TikTok traffic for other businesses you own.

4. Visuals:

  • Infographic: Summarize the different income streams with icons.

  • Earnings Chart: Potential earnings at different view counts (100K, 1M, 10M) motivates readers.


Let's Brainstorm:

  • Do you have a specific audience in mind? (aspiring creators, marketers, etc.). This helps tailor the examples and advice.

  • What's your word count goal? Knowing this helps us decide how many of these expansions to focus on.

Yulia Potapova is a social media specialist who possesses exceptional skills in devising effective strategies for social media. Yulia specializes in assisting businesses in augmenting their online following on platforms such as Instagram, Facebook, and Twitter. She possesses exceptional skills in creating captivating content that captures people's attention and sustains their interest.
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